How to utilize social media marketing to boost the objectives and direction of your business

We run a thorough examination of how your business is using social media at the current moment. At the same time, we figure out what may work for you better. In addition to the ways in which you can improve your existing social media strategy.

While considering the fact that different social media platforms are suitable for different demographics and target audiences, we determine the channels that are the most well suited for your business. These include Instagram, Twitter, Facebook, Youtube, LinkedIn, Instagram, and a lot more.

Our Social Media Marketing team at Web Leap Garage will take a deep look at your social media feeds. We pay attention to the ways they are being updated, managed and the number of posts that are going through. This is very vital because you should neither overwhelm your followers with too many posts nor starve them with less content.

What works for your business

Working out your best content may sound like a simple task to do. As a social media management company, we make use of a number of channel specific metrics, engagement metrics, and publishing metrics. Furthermore, we also make use of the demographics of the audience to make sure that you are reaching out to the people who are likely to convert into customers. 

After that, we work out the features of the posts once we have identified the top performing content. In this regard, we ask questions that include – are the styles similar (entertaining, educational, and promotional), and do specific formats of content perform better than others (videos, rich media, articles)?

Consistent branding & Content Strategy

Performing page and channel audits shows how your business is impacted by your social media presence. In this regard, the branding should stay consistent throughout every channel. And it is also important to employ the right tone in order to particularly attract the right audience for your business.

From there, our Social Media management team is in a good position to plan out a social media strategy for your business, and to improve the future results.  

Regardless of what type of business you are in, social media marketing revolves around promoting engagement with your business, raising your brand awareness, and improving your financial returns along with conversions.

Defining your business goals & considering your market

Before starting off a new social media marketing campaign, it is important to have a content strategy in place. The first step to achieving this would be identifying what your business goals are on a broader scale and determine how your social media strategy can take you there.

You must consider what you are doing as a business, along with the practices in your industry. Your fingers should be on the market’s pulse. At all times, you must also be aware of how your competitor businesses are responding to the needs of their customers.

We have an experienced Social Media Management team who can make this all possible for your business. At the current stage, it is important to note the various content formats used on social media. Hence, taking advantage of them all is the key to social media success. We incorporate a number of formats including videos, texts, and images, based on your particular needs.

Post content planning and creation

Our next step would be working together with our clients to consider where the social media content should be sourced from. These include the pre-existing content and product releases. Generally, we do consider some quality content from third party sources that your audience is likely to find appealing.

Along with that, we also encourage you to provide us with the ‘thought-leadership’ ideas along with the industry-related topics that are written by experts in your area on their own social media channels.

As an experienced social media management agency, we have found out that such content performs exceptionally well, in comparison to other pieces written by anonymous contributors. At the same time, it also helps in strengthening your industry standing.

After considering all of these factors, we make a decision on which content we will be posting for you. Then, we set it all in a content calendar, that has to be approved by you.

Page/Profile Management

After completing your page and channel audits, and setting the content strategy on the right path, the next step is to take control of the everyday management of all your social media channels.

Along with posting content based on the agreed calendar, our agency keeps a keen eye on all the pages on all channels (Instagram, Twitter, Facebook, Youtube, or LinkedIn) to monitor the daily activity and engagement.

Ultimately, we assist you in establishing an effective method of handling all the incoming inquiries from your customers by developing a custom approach.

Account Analytics

Since the social media environment is quite dynamic in nature, the requirements and tastes of the online audience also change. As a result, the best social media management practices must also change consistently.

This is something that our Social Media Specialists understand very well. In this regard, we are here to always be monitoring the performance of our work. This is done by delivering monthly reports of analytics to our clients.

Our reports consider each of your social media channels separately and note all the key metrics for the just-completed month. Because of the differences between the major social media channels (LinkedIn, Facebook, etc.) our social media management team’s reports will differ for each.

These reports consider each social media channel in a separate section and put together the key metrics of the month. Since every social media channel is different from the other, reports for each channel are different from the rest.
For instance, Facebook metrics will include the:

• Number of followers
• Number of new followers
• Total post reach
• Page impressions
• Page engagement rate
• Top post by impressions
• Top post by engagement
  Along with that, we also provide a section for in-depth insights.
  Our social media experts also provide comprehensive comments on the performance at the end of the month. Also, explanations for the weaknesses and strengths are also provided. Atop that, they also put together some suggestions that can be used to capitalize on the strengths further and to address the weaknesses.

Our reports consider each of your social media channels separately and note all the key metrics for the just-completed month. Because of the differences between the major social media channels, our social media management team’s reports will differ for each.

However, as an example, the metrics for Facebook include:

• Number of followers
• Number of new followers
• Page viral impressions
• Total post reach
• Page impressions
• Page engagement rate
• Top post by impressions
• Top post by engagement

On top of that, we provide an in-depth ‘Insights’ section.

This is important because it provides you, as an IMA client, with context. Our social media experts comment on the month’s performance and offer explanations for its strengths and weaknesses. In addition, they provide suggestions about how the strengths can be further capitalized on and how the weaknesses can be addressed.